Advertising Agency Career

An advertising agency houses several departments. The account department staff works on building the business by working with clients.  The administrative department staff works on the internal business such as human resources and finance.  The staff of the strategy department or account planners research on factsand methods to be used in the creation of a campaign.

Media planners and buyersof the media departmentare the ones who plan, coordinate and purchase media space.The creative and interactive department staff is responsible for the design and creation of an advertising campaign. Lastly, the production department staff handles proofreading, checking, printing, duplication, and distribution.

How to become an Advertising Agency Professional

To become an advertising agency professional, one must earn a degree in advertising, business, marketing, or other related field.  Entry-level position would require a bachelor’s degree while supervisory or managerial positions would require one to have a master’s degree.  One must gain relevant work experience specific to the career position one wants to be considered in.  An advertising agency professional must have strong skills in communication, be it in writing or speaking.  Creativity is also a must.  One must be organized and can work with a lot of pressure.  An advertising agency professional must be able to work well with a team as well.

Advertising Agency Courses, training, programs

A degree in advertising prepares an advertising agency professional in pursuing this type of career.  The program covers various areas such as mass media, public relations, persuasion, advertising media planning, advertising creative strategy and execution, theories of human communication, principles of advertising, advertising and social responsibility, communication law, publication production, desktop publishing, computer imaging, advertising campaigns, international advertising, and advertising research.

TOP 5 colleges/Universities

The University of Texas at Austin, Texas

Michigan State University, Michigan

Fashion Institute of Technology, New York

Pennsylvania State University-Main Campus, Pennsylvania

University of Florida, Florida

Advertising Agency Jobs, opportunities, salaries/pay

Advertising agency jobs may pay less than $30,000 up to more than $100,000 depending on the career position, experience, and job location.  One may be employed in various corporations or advertising firms.

Category: Advertising Careers

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