Advertising Media Planner Career


The advertising media planner, also known as media planner or account planner, takes part in market research and media evaluation.  He is to plan, develop, and implement advertising strategies for various clients.  Based on the market research and identification of selling points, the advertising media planner is to develop strategies on how to position brands.  He is to work with the creative staff, media buyers, account managers, and research staff ensuring that all ideas and strategies approved by the client is implemented.  One is to look for various advertising opportunities and venues.He is also tasked to evaluate advertising campaigns to be able to make recommendations for improvement.

How to become an Advertising Media Planner

To become an advertising media planner must earn a degree in advertising, marketing, communication, journalism, business, or computer science.  Gain relevant work experience. Obtain internship in any advertising agency or in a company’s communication department.  Becoming an intern helps one gain practical skills and experience.  One must also have skills in communication, negotiation, creativity, and problem solving.   Proficiency in various computer applications and tools for research is also a requirement for and advertising media planner career.One must be updated with the new trends and technologies used in advertising to become successful.

Advertising Media Planner Courses, training, programs

An advertising degree helps one gain the necessary knowledge and skills for an advertising media planner career.  The program covers various areas such as mass media, public relations, persuasion, advertising media planning, advertising creative strategy and execution, theories of human communication, principles of advertising, advertising and social responsibility, communication law, publication production, desktop publishing, computer imaging, advertising campaigns, international advertising, and advertising research.

TOP 5 colleges/Universities

The University of Texas at Austin, Texas

Michigan State University, Michigan

Fashion Institute of Technology, New York

Pennsylvania State University-Main Campus, Pennsylvania

University of Florida, Florida

Advertising Media Planner Jobs, opportunities, salaries/pay

The salary of an advertising media planner ranges from $30,000 to $75,000 per year.  This would depend on the work location, employer, experience, and benefits.  Employment may be found in various marketing and advertising agencies.

Category: Advertising Careers

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