Brand Manager Career


The success of a product or brand highly depends on the expertise of a brand manager.  The brand manager is to plan, develop, and implement various marketing strategies to gain market for their brand.  He is tasked to handle market positioning of the brand, lead market research, coordinate events, and present reports.

He is to collaborate and coordinate with advertising and media staff, contractors, sales agents, and marketing staff.  He makes sure that his brand management strategies are in line with the corporate goals.  With this type of career, it is a must that a brand manager be armed with skills in communication, leadership, management, administration, and human relations.  He must have a background in marketing, advertising and business.

How to become a Brand Manager

To become a brand manager, one must earn a bachelor’s degree in marketing, advertising, business administration or any other related field.  Pursue higher studies ad earn a master’s degree in business administration or MBA.  Get into an internship to be able to gain practical skills as well as experience.  Gain relevant experience especially in advertising. Learning a foreign language will pose as an advantage since a brand manager is to handle not only domestic but overseas operations as well.

Brand Manager Courses, training, programs

A master’s degree in business administration will help an aspiring brand manager in pursuing this type of career.  The program covers different business principles, methods and strategies. The subject or topics covered includes business terms, business administration, accounting, finance, economics, business law and ethics, management, marketing, business tools and techniques, and business solutions.  Through internships, one is able to have a hands-on experience at business administration.

TOP 5 colleges/Universities

Stanford University, California

Harvard University, Massachusetts

Massachusetts Institute of Technology (Sloan), Massachusetts

University of Pennsylvania (Wharton), Pennsylvania

Northwestern University (Kellogg), Illinois

Brand Manager Jobs, opportunities, salaries/pay

A brand manager has an opportunity to earn an average of $58,000 per year.  The salary would depend in the work location, employer, experience, and benefits. Employment may be found in various industries such as consumer goods, automotive, fashion, computer, cosmetics, and sports.

Category: Management Careers

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