Digital Marketing Consultant Career

A digital marketing consultant is involved in several activities, all related to marketing and publicizing a product online. It basically represents the advent of advertising into new media space. The internet is not the only target space but with the advent of mobile computing, even the mobile app market has been flooded with digital advertising.

The task of a digital marketing consultant is to ensure that this new media space is creatively and effectively used. A digital marketing consultant has a busy task, and it’s a very challenging job. It is creatively satisfying though.

How to become a digital marketing consultant:

In order to become a digital marketing consultant one has to update oneself in the latest software and online applications like XHTML, PHP, JavaScript and so on. Online advertising and creation of applications are the two thrust areas of any digital marketing consultant’s job.

Digital marketing consultant career courses, training, programs:

Usually sufficient training is provided to an individual who aspires to be a digital marketing consultant. In terms of areas, ecommerce, and CRM or customer relationship management are the two places which are emphasized very strongly.

Digital marketing consultant career schools/colleges, education:

A digital marketing consultant needs to have a bachelor’s degree in the field of computer science or technology. Information systems, informatics, advertising, mass communication and journalism are some of the other areas in which expertise is needed.

Top 4 colleges/universities:

Virginia Commonwealth University

New York University

Art Centre College of Design, California

University of Texas

Digital marketing consultant job opportunities, salaries/pay:

A digital marketing consultant earns anything between 50,000 to 70,000 USD per annum. This is a variable figure and depends on the nature of the job, the kind of clientele acquired, the number of years of experience and skill sets of the candidate and other factors.

Category: Consultant Careers

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