Fashion Marketer Career


A fashion marketer career is one of the interesting career options as it requires one to be savvy with both marketing and fashion. A fashion marketer is responsible for creating marketing strategies, implementing marketing plans, and co-coordinating various marketing activities that are in line with the requirement of a company or fashion merchandising firm or apparel companies. A fashion marketer often has to work with the product development team as well as departmental buyers in order to identify the various fashion and market trends and thus optimize product placement. In many organizations, fashion marketers have to also use their skills in finance to create pricing strategies and determine profit margins.

How to become a fashion marketer:

Those who are interested in pursuing a fashion marketer career need to fulfill the basic educational requirements. One needs to earn a degree (bachelor’s or masters) in marketing. One can even pursue a bachelor’s degree course in fashion design or merchandising and then opt for a master’s course in marketing. The higher the education; the better the prospects of a successful fashion marketer career. The emphasis lies on the fact that one needs to have working and practical knowledge of both marketing and fashion.

Fashion marketer career courses, training, programs:

There are several courses in marketing and fashion that one can opt from. Marketing courses will impart knowledge on business plan development, product and service marketing, finance, economics, marketing and management principles, human resource, risk management, leadership development, leadership styles, distribution and inventory, promotion, and buying and pricing. Courses in fashion will impart knowledge on drawing, fashion design and development, design principles and color, applied graphics and imaging, design and business management, design and subculture, and textile technology and design.

Fashion marketer schools/colleges, education:

There are several top colleges, universities, and institutions in the USA that offer undergraduate and graduate programs for aspiring fashion marketer.

Top 4 colleges/universities:

University of Pennsylvania

University of Michigan Ann Arbor

University of California Berkeley

University of Texas Austin

Fashion marketer job opportunities, salaries/pay:

According to the market analysis of top consultants, the salary of a fashion marketer varies from $40,000 to $64,000 per annum. The national mean wage for a fashion marketer in the US is $58,000 per annum.

Category: Fashion Careers

Leave a Reply


6 − = five