Fashion Marketing Career


A fashion marketer should undertake marketing efforts for fashion firms by following the business strategies of the firm and coordinate with product development and sales teams. The aim is to promote and sell the fashion products with maximum profit. A person interested in the field of fashion marketing should have good knowledge about brand equity, buying habits of customers, and should be aware of different techniques involved in marketing.

How to become a Fashion Marketing professional:

In order to become a fashion marketer, candidates would need a Bachelor’s degree, diploma, or post graduation degree in marketing specialization. More than the relevant education, it is the work experience that would be very valuable in the recruitment and selection process.

Fashion Marketing career courses, training, programs:

There are many training programs that are conducted by institutes which teach how to undertake fashion marketing. Good skills in determining and sales and pricing strategies would serve good in favor of the candidates to become a successful fashion marketer.

Fashion Marketing career schools/colleges, education:

Many colleges and universities are available that teach courses in fashion marketing. They are well known for their teaching methodology that includes a good combination of theoretical and practical training and have some of the best faculty. Some of the best known colleges providing these courses are listed below.

Top 5 colleges/universities:

DeVry University

University of Phoenix

Grand Canyon University

Herzing University

Colorado Technical University

Fashion Marketing job opportunities, salaries/pay:

Candidates who want to become fashion marketers can find innumerable opportunities to work in sectors like clothing, fashion, retail and apparel, apparel manufacturing firms, retail and departmental stores, etc. Candidates who have 1-4 years of minimum relevant full time experience are generally preferred over others. According to the salary estimates by National Salary data and released by Pay Scale, the annual compensation of a fashion marketer ranges between $20,000 and $68,000 with the median salary being $44,000 per year.

Category: Fashion Careers

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