Career description:
A Marketing Analyst works in close coordination with market researchers and analyse the market data on a product or service. They evaluate the potential of existing and new markets, and suggest improvements in existing products or services. They keep track of the company’s competitors and are first to identify key market changes.
How to become a Marketing Analyst:
To become a marketing analyst, one needs to have completed his/her graduation or post-graduation in marketing management. A few years of experience on the field helps to secure a high paying job in an established market research company. Computer skills and statistical techniques to analyse market data will prove to be highly valuable in your career as a marketing analyst.
Marketing Analyst Career Courses, Training, Programs:
Various courses and training programs are available to get the requisite skills to become a marketing analyst. Apart from marketing concepts like consumer behaviour, segmentation – targeting – positioning (STP), etc you must also be aware of other subjects like statistics, sampling design and research, computer software, economics, psychology, etc.
Marketing Analyst Career Schools/colleges, education:
Various schools of Management in US offer courses in Marketing, Mathematics, Economics, Statistics, Psychology, etc that can equip you with the right kind of skills to polish your skills as a marketing analyst.
Top 5 colleges/universities:
- American InterContinental University
- Carrington College California
- DeVry Institute of Technology
- Jones International University
- The University of Liverpool
Marketing Analyst Career Job opportunities, salaries, recruitment:
A career as a marketing analyst is a technical and lucrative one. You can work in any sector as market research, customer survey, and competitor analysis is done in every industry. PayScale studies have shown that the total annual pay for a Marketing Analyst ranges from $29,000 to $71,000 depending on the education level and years of experience.