Marketing Campaign Analyst Career


A marketing campaign analyst is involved in a number of tasks which include project concept development, checking the impact the marketing campaign has on the targeted audience, providing suggestions for improvement and consolidation of market campaigns and so on. The job is a creatively satisfying one and involves a lot of skill and hard work.

How to become a marketing campaign analyst:

In order to become an analyst of marketing campaigns of companies and their various products, one has to build up a sufficient knowledge-base in marketing itself. This involves coursework and practical experience in the field of marketing.

Marketing campaign analyst career courses, training, programs:

Doing a formal training course in marketing campaign analysis is always a good idea since the key thrust areas of the course, which include things like concept evaluation, impact assessment, and product life-cycle analysis and so on are taught. These will not only add value to the CV of an individual who is interested in this field, it will also provide a broad base of tools from which he or she can draw upon.

Marketing campaign analyst career schools/colleges, education:

A marketing campaign analyst must obtain a Bachelor’s degree in mass communication, marketing, sales strategy or business administration. This must be followed up by a Master’s degree in a more specialized field like advertising, product management and so on.

Top 4 colleges/universities:

Northwestern University

Stanford University

Duke University

University of Pennsylvania (Wharton)

Marketing campaign analyst job opportunities, salaries/pay:

The job opportunities of a marketing campaign analyst are pretty decent considering that these niche and specialist areas are rapidly becoming more and more in demand. The average pay scale hovers between 30,000 to 70,000 USD per annum. This wide gap is caused by differences in the various companies, the work experience, job duties and so on.

Category: Analyst Careers

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