Marketing Communication Analyst Career


A marketing communication analyst plays an important role in the marketing communication aspect of a business as well as in project management.  He is tasked to ensure implemented of marketing plans, manage events, do branding and creative services, manage products, manage media placement, develop marketing materials, ensure delivery of marketing materials/services, provide advertising support, manage budget, and manage internal communications.  One takes part in the implementation of both communication and marketing strategies to achieve company goals.  He is to make sure that deadlines are efficiently and effectively met. To pursue a marketing communication career, one must have the necessary knowledge and skills in any business or marketing-related degree.

How to become a Marketing Communication Analyst

To become a marketing communication analyst, one must earn a bachelor’s degree in marketing, business, finance, economics, or other related field.  Gain a background in computer science, research analysis, market investment, and survey development as well.  Gain relevant work experience in marketing or finance as well.  One must have strong skills in communication, organization, analysis, research, editing, and project management.  Obtain a certification as required by an employer.  Some employers, however, do not require any certification in pursuing this career position.

Marketing Communication Analyst Courses, training, programs

A bachelor’s degree in marketing helps one gain the necessary skills and knowledge required by this career position.  The program covers areas such as business analysis, business communications, sociology, psychology, statistical analysis, business law and ethics, accounting, macroeconomics, microeconomics, management, marketing principles, marketing management, marketing research, sales management, international management, interment marketing, business strategies, and leadership skills. General education and business are provided through the program as well.

TOP 5 colleges/Universities

Northwestern University (Kellogg), Illinois

University of Pennsylvania (Wharton), Pennsylvania

Duke University (Fuqua), North Carolina

Stanford University, California

Harvard University, Massachusetts

Marketing Communication Analyst Jobs, opportunities, salaries/pay

A marketing communication analyst has the opportunity to earn an average of $72,000 per year.  The salary would depend on the work location, employer, experience, and benefits.  Employment may be found in various industries such as software development, manufacturing and distribution, healthcare, software applications, and financial services.

Category: Analyst Careers

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