Marketing Management Career


There are various responsibilities that come under the purview of the marketing manager. A marketing management professional has to plan the marketing strategies for the firm, hire talented marketing staff and deploy them at appropriate locations, train them with good sales tactics, execute marketing plan, offer competitive prices with good quality products to the customers, etc. Candidates who would like to become a marketing management professional should have a master in business administration with marketing as the specialization. Candidates who would like to establish a career in this position need to keep the following points in mind.

How to become a Marketing Management professional:

In order to become a marketing management professional, the ideal education path would be to complete the higher schools and secondary higher education school, take up business management courses specialized towards the marketing field. Candidates should also possess at least a couple of years of sales experience in order to come to the role of marketing manager.

Marketing Management career courses, training, programs:

Candidates can choose among multiple career courses and training programs that are available in both part time and full time formats. Candidates can attend them according to their convenience.

Marketing Management career schools/colleges, education:

There are many schools and universities that are well known to provide courses that teach business management with special focus on marketing. The best colleges that provide such courses are listed below.

Top 5 colleges/universities:

Brandman University

The University of Liverpool

Full Sail University

Grand Canyon University

DeVry University

Marketing Management job opportunities, salaries/pay:

There is no dearth of opportunity for candidates who would like to become marketing managers. Popular industries that are in the continuous lookout for good marketing managers are Information technology services, manufacturing and distribution companies, financial services, retail, marketing, advertising and media management firms, etc. According to the salary estimates by Pay Scale and released in the form of the National Salary data, the annual compensation of a marketing manager is in the range of $35,000 to $101,000 with the median being about $68,000 per year.

Category: Management Careers

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