Marketing Strategy Career


Marketing is a very important aspect of a company as the tactics and strategies made by this department are crucial in boosting the sales of the various products and services of the company and also to beat the rival competitors in the same sector. It takes a lot of research and knowledge about the market, the consumers, the economy and the trends to make an effective strategy that will help the company reach its goals. There are many careers in this field and you will have to work with product designers, finance department and the senior executives to come up with a unique strategy and advertising campaigns.

How to become a marketing strategist:

In order to become a marketing strategist, you need to have creativity, analytical skills as well as business knowledge. You need to get an undergraduate degree in business management and preferably a master’s degree. You can study areas like market research, data analysis, segmentation, consumer and competitor analysis, product development etc which will help you strategize better

Marketing strategy career courses, training, programs:

You need to get a bachelor’s degree in business management but the best option will be to go for an MBA with specialization in sales and marketing. Some people also go for a course in advertising or liberal arts which will give you an idea of how to formulate strategies to create memorable marketing campaigns.

Marketing strategy career schools/colleges, education:

There are many schools and colleges either on online or on campus which provide many courses on business management and marketing that you can select according to your choice and requirements.

Top 4 colleges/universities:

Northwestern University (Kellogg)

University of Pennsylvania (Wharton)

Duke University (Fuqua)

Stanford University

Marketing strategy career job opportunities, salaries/pay and recruitment:

There is a very good job opportunity in this field and one can expect to have a salary of $135,000 to $155,000

Category: Sales and Marketing Careers

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