Media Planner Career


The primary job of a media planer is centered on making the advertising campaigns of the clients through print and/or electronic media more effective. In this regards, the media planner has to research on the target audience of the concerned company and set up strategies and implement those for generating the expected amount of revenues. The focus of the media planner is to oversee that the current customer base of the advertiser remains intact along with the creation of number of new customers. The various details of a particular campaign are formulated by the media planner.

How to become a media planner:

A media planner needs to have good interest in advertisement and social research. It is necessary to attain an undergraduate degree in social science or journalism with decent grades from a reputed college. Basic knowledge of some simple data analysis software is of extreme benefit to the concerned person in this regards.

The candidate can also, in order to increase his/her probability of being recruited, go for master’s degree in journalism or even a PhD in communication studies.

Courses, training, programs:

The training modules for the prospective media planners are packed with standard assignments in the field and projects that teach the finer points of the job. The trainers are mainly eminent journalists and senior media planners along with academic researchers and media company executives.

Media planner career education, schools/colleges:

The educational institutes in the United States are brilliant in their way of teaching to the aspiring students at the context of this particular profession. The faculties and the infrastructures are very well-developed.

Top 5 colleges/universities:

University of Missouri, Columbia

University of Florida

Northwestern University

University of Maryland, College Park

University of California, Berkeley

Media planner job opportunities, salaries/pay:

The top media corporations and ad houses hire the candidates who aspire to be efficient media planners. The salaries and other incentives are quite handsome. The remuneration at the beginning of the career can be expected to be around $65,000/annum.

Category: Media Careers

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