Promotion Coordinator Career


The promotion coordinator plays an important role in marketing a company’s products or services.  How the news of a product or service is made public falls into the hands of a promotion coordinator. He is to make sure those advertisers and consumers are made aware of why it is the best in the market.  To do this a promotion coordinator is to study and analyze market trends and competitor activities.  Setting of a product or service price is also one of his tasks.

It is important for a promotion coordinator to have strong communication and interpersonal skills so as to effectively accomplish press releases and other public relations activities.  Coordination of interviews of key persons in the company is done by a promotion coordinator as well.  The task of interviewing, selecting, hiring, and training staff may also fall into his hands.

How to become a Promotion Coordinator

To become a promotion coordinator, one must earn a bachelor’s degree in business, administration, communication, public relations, journalism or other related field.  One may also pursue higher studies and earn a master’s degree.  One should gain relevant work experience such as in advertising, marketing, or sales.  One moves up to this career level through years of experience. A strong skill in communication, organization, computer applications, and human relations qualifies one for this career position.

Promotion Coordinator Courses, training, programs

A business degree prepares an aspiring promotions coordinator for the various challenges of this type of career.  Through the program, one gains background in various areas such as accounting, business law and ethics, management, marketing, economics, business finance, business statistics, accounting transactions, business decisions, and business strategies.  The program also includes courses that allow the student to gain practical skills.

TOP 5 colleges/Universities

Stanford University, California

Harvard University, Massachusetts

Massachusetts Institute of Technology (Sloan), Massachusetts

University of Pennsylvania (Wharton), Pennsylvania

Northwestern University (Kellogg), Illinois

Promotion Coordinator Jobs, opportunities, salaries/pay

A promotion coordinator has the opportunity to earn an average of $38,000 per year depending on the work location, employer, experience, and benefits.  Employment may be found in various industries and corporations.

Category: Advertising Careers

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