Promotion Manager Career


The promotion manager takes the lead in planning, developing, and creating advertising campaigns as well as materials for promotion.  He makes sure that the strategies such as marketing incentives implemented will increase sales.  The launching of a new product or service by a company is managed and handled by him.

The promotion manager and his team are behind promotions such as samples, coupons, giveaways, discounts, and rewards.  These campaigns are circulated or disseminated through different types of media like newspapers, radio, television, mail, advertisements, and the web. To effectively do all company promotions, the promotion manager works hand in hand with the marketing and advertising teams.  He tasked to evaluate the campaign as well. This career would require a person who can use his creativity and motivation to work together.

How to become a Promotion Manager

To become a promotion manager, one must earn a degree in business administration.  One may pursue a bachelors or a master’s degree.  One must have a background in advertising and marketing as well.  Advancing towards this career position would require one to have a thorough understanding of advertising and marketing.  Attending conferences and seminars will definitely help one in pursuing a promotion manager career.  To be considered, one must have excellent skills in communication, organization, management, analysis, and management.  One must be able to think critically and solve various problems.

Promotion Manager Courses, training, programs

An MBA will provide a promotion manager with the necessary knowledge and skills required for this type of career.  The program will help one gain background in economics, financial accounting, financial management, business statistics, quantitative analysis, business law, business information systems, management accounting, operations management, human behavior in organizations, marketing management, and global strategic management.

TOP 5 colleges/Universities

Stanford University, California

Harvard University, Massachusetts

Massachusetts Institute of Technology (Sloan), Massachusetts

University of Pennsylvania (Wharton), Pennsylvania

Northwestern University (Kellogg), Illinois

Promotion Manager Jobs, opportunities, salaries/pay

A promotion manager has the opportunity to earn an average of $61,000 per year depending on the work location, employer, experience, and benefits.  Employment may be found in various industries and corporations.

Category: Advertising Careers

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