Publicist Career


A publicist plays is employed by businesses, organizations, as well as individuals to get media or press coverage.  He is to make sure that an organization or client receives positive media coverage.It is a must that a publicist creates good relationships with the members of the press or media.  The responsibilities and tasks of a publicist cover management of a client’s schedule, provide stories for journalists, arrangement of interviews and photo shoots, and carry out press releases.  He is to select journalists to make sure that they are to publish what the client wants to be released to the public.

How to become a Publicist

To become a publicist, one must earn a degree in journalism, communications, public relations or other related field.  Becoming a publicist takes more than just having an educational background.  One must be confident, sociable, trustworthy, and patient.  One must be able to connect with the press.  Gain relevant experience.  An individual with much experience has an opportunity to gain better employment opportunities.  One has to work his way up the corporate ladder by starting as an intern or as an assistant to senior publicist.  One may gain membership in professional associations as well.

Publicist Courses, training, programs

A degree in journalism prepares an aspiring publicist with the challenges and requirements of this type of career.  The program covers various areas such as journalism, media law and ethics, radio and television production, reporting, production and management, magazine journalism, news writing, sports writing, feature writing, review writing, opinion writing, and copy and design.  Internships are offered to help one gain practical skills and experience.

TOP 5 colleges/Universities

Columbia University in New York, New York

University of California-Berkeley, California

University of Missouri in Columbia, Missouri

Indiana University-Bloomington, Indiana

Northwestern University, Illinois

Publicist Jobs, opportunities, salaries/pay

A publicist has an opportunity to earn an average of $39,000 per year depending on the work location, employer, experience, and benefits.  One may find work in various industries such as publications, advertising and public relations.  Business, labor, healthcare, professional, educational, and political organizations also provide employment for a publicist.

Category: Media Careers

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