A sales promotion manager, as the title of the job suggests, is responsible for promoting the goods and/or services of a particular brand. He/she leads a team that chalks out the strategies for promotion of the products in a step-wise manner. The focus is to meet the targets as set by the company. The targets for sales are placed on a weekly or monthly basis. The planning for incorporating innovative measures in promoting the products is entirely done by the marketing department and the sales promotion manager plays a significant role in it.
How to become a sales promotion manager:
In order to become a sales promotion manager, experience for few years in the marketing division of a company works in favor of the candidate.
An undergraduate degree in management studies is very much helpful.
The interested candidates also go for a master’s in business administration with marketing as specialization. This hugely increases the scope of being recruited by the top companies.
Courses, training, programs:
The training programs involve lots of real life case studies and extensive assignments that test the skill sets of the candidates and sharpen those for facing greater challenges. The course modules are beautifully designed to meet the industry demands.
The programs also help the students to grab good sales positions at executive levels similar to that of a manager.
Sales promotion career education, schools/colleges:
The United States boasts of excellent management schools that teach about marketing strategies and topics related to it. The sales promotion ideas are researched and developed regularly and explained to the students with the help of the state-of-the-art facilities.
Top 5 colleges/universities:
Harvard Business School
North Central College
Santa Clara University
Purdue University
Arizona State University
Sales promotion manager job opportunities, salaries/pay:
The multinational companies cannot run business without sales promotion. For this they recruit sales promotion manager regularly. The staring salary ranges from $45,000/annum to even more than $1, 00, 000/annum depending on the status of the company and the skills and work experience of the candidate.